A senior executive at Amazon has suggested that traditional smartphone applications may become less prominent in the future, as artificial intelligence increasingly reshapes how users interact with digital services.
Speaking on the direction of consumer technology, Amazon’s head of devices and services said advances in AI could reduce the need for users to manually open and navigate individual apps. Instead, AI-driven systems may act as intermediaries, carrying out tasks such as scheduling, shopping and information retrieval on behalf of users.
The comments align with Amazon’s continued investment in artificial intelligence, particularly through its Alexa platform. The company envisions a more seamless digital experience in which intelligent assistants manage tasks in the background, minimising the need for direct user interaction with screens and app interfaces.
Despite the prediction, the executive acknowledged that mobile applications are unlikely to disappear entirely. Rather, they may operate increasingly behind the scenes, with AI systems becoming the primary point of engagement for consumers.
Industry experts caution that such a transition would depend on significant improvements in reliability, data security and public trust. While smartphone apps remain central to daily digital life, Amazon’s remarks highlight a broader industry belief that AI could fundamentally alter how people access and use technology in the years ahead.
Author: Pishon Yip