OpenAI has acquired personal finance startup Hiro, as it looks to strengthen its capabilities in financial tools powered by artificial intelligence.
The startup, founded in 2023, developed an AI-driven platform designed to help users manage their finances. By inputting details such as income, debts, and expenses, users could receive personalised scenarios and guidance to support financial decision-making.
Following the acquisition, Hiro will shut down its consumer product, with services set to stop later this month and user data scheduled for deletion shortly afterwards. The company’s team, led by founder Ethan Bloch, is expected to join OpenAI as part of the deal.
Financial terms of the acquisition have not been disclosed. However, the move is widely seen as an “acqui-hire”, where the primary goal is to bring talent and expertise into a larger organisation rather than continue the original product.
The deal reflects OpenAI’s broader strategy of expanding its AI tools into more practical, real-world applications. By integrating financial planning capabilities, the company could position its technology to assist both individuals and businesses with complex financial decisions.
The acquisition also highlights a growing trend in the AI industry, where companies are rapidly building out specialised tools across sectors such as finance, healthcare, and productivity.
Author: Kieran Seymour