Samsung has announced an expansion of its Galaxy AI ecosystem through a partnership with Perplexity AI, aiming to enhance artificial intelligence capabilities across its smartphones.
The collaboration is expected to strengthen AI driven search and assistant features within Samsung’s Galaxy devices. Perplexity, known for its conversational search technology, will help power more context aware responses and improved information retrieval directly from supported handsets.
Samsung has been investing heavily in on device artificial intelligence, integrating features such as real time translation, summarisation tools and intelligent photo editing into recent Galaxy models. By incorporating Perplexity’s technology, the company intends to make digital assistants more accurate, responsive and capable of handling complex queries.
Executives have indicated that the move reflects a broader shift towards AI centric smartphones, where advanced software plays an increasingly important role in differentiating devices. Rather than relying solely on hardware upgrades, manufacturers are now competing on the sophistication and usefulness of integrated AI systems.
Industry analysts believe that partnerships of this kind may become more common as companies seek to combine specialised expertise. For Samsung, strengthening Galaxy AI could help it compete more effectively with rival ecosystems that have also prioritised artificial intelligence.
Further details regarding supported devices and rollout timelines are expected in the coming months. The development signals Samsung’s continued effort to position its smartphones as intelligent platforms capable of adapting to user behaviour and delivering more personalised digital experiences.
Author: Abel Vazquez Sanchez