Microsoft has appointed Asha Sharma as Executive Vice President and CEO of Microsoft Gaming, succeeding Phil Spencer after his 38-year tenure at the company. Sharma, who joined Microsoft in 2024 from Instacart and previously led the CoreAI product initiative, reports directly to CEO Satya Nadella.
The transition marks a significant shift. Spencer built Xbox into a multi-platform ecosystem, yet recent challenges have prompted change. Sharma brings expertise in scaling platforms, aligning business models for long-term value, and operating globally. In her initial message, she expressed humility and urgency, committing to refocus on Xbox fans and the console while advancing beyond a single device.
This surprise move follows Sarah Bond’s decision to depart. Fans express concerns over Sharma’s limited gaming background, yet her platform-building experience could address Xbox’s structural issues. The next-generation console strategy appears locked in, with premium hardware expected soon.
How will this leadership change reshape Xbox’s trajectory? Sharma promises a “return of Xbox,” yet options remain constrained by prior decisions on hardware and multi-platform focus. The division must balance console loyalty with broader ambitions in cloud gaming and AI integration.
Author:Oje. Ese