Apple has unveiled a major upgrade to Apple Podcasts, rolling out advanced video capabilities designed to capture a larger share of the exploding video podcast market. Announced on 16 February, the update introduces HLS-powered video playback, allowing seamless switches between audio and video modes, full horizontal viewing, picture-in-picture, and offline downloads.
The features launch in beta on iOS 26.4, iPadOS 26.4, and visionOS 26.4, with wider availability across iPhone, iPad, Apple Vision Pro, and the web expected this spring.
Creators benefit from a native, high-quality distribution channel that reduces reliance on YouTube’s algorithm or Spotify’s video tools.
Listeners gain intuitive controls within Apple’s tightly integrated ecosystem, from CarPlay to Vision Pro. The timing capitalises on surging demand for visual podcast formats that blend conversation with on-screen engagement.
This move signals Apple’s intent to compete head-on in a space long dominated by rivals. YouTube commands discoverability, while Spotify has poured resources into video since its early bets. Apple counters with ecosystem advantages and polished user experience. Success could shift creator loyalty toward device-optimised platforms and raise the bar for production quality.
The real test lies in adoption: will podcasters migrate for better monetisation and privacy controls, or stick with broader reach? Apple’s history suggests this could redefine expectations for video-first audio content.
Author: Oje. Ese